Joanne Launches Online Literacy Campaign
• Campaign to raise public awareness of the 20% of children leaving primary school unable to read
• Interactive campaign to increase participation of children and parents with the issue
• Access to advice and guidance from Westminster-based literacy charity, Real Action
• Online survey gets children to give details of their reading habits, favourite books and access to reading materials
• Links to reading schemes run by public libraries
Joanne today launched an online literacy campaign, urging the Government to tackle the high number of children leaving primary school every year unable to read properly. The interactive campaign, run online through Joanne’s new website, asks children to fill in a short questionnaire outlining their reading habits, their favourite book and their access to books and reading materials. Joanne plans to use this information to work with the award winning, Conservative led, Westminster Council to attain maximum parent and child engagement in the library facilities.
Announcing the launch of the campaign Joanne said: ‘Being able to read is not just one of life’s most important skills, it is also the key to being able to enjoy a world of stories and play which is such an enriching part of any child’s upbringing. It is unforgivable that one in five children leaving primary school still cannot read properly, thus limiting their life chances and future opportunities. Our campaign is going to raise awareness of this vital issue and put pressure on the Government to do more for the children being left behind.’



